Disha Batra embarked on her beauty content creation journey in 2016 while pursuing her Economics degree at Miranda House, Delhi University. What began as a personal interest soon evolved into a professional endeavor, and Disha started creating content characterized by product reviews, tutorials, and beauty hacks. With over 270k Instagram followers, she has collaborated with brands like Nykaa, Faces Canada,
Myntra, NYX, and Huda Beauty. Featured among the Top 50 beauty influencers in India for 2025, Disha is also the co-founder of Sashbox, a beauty venture that extends her influence beyond content into brand-building and industry innovation.